Ever click on a link to an infographic with a compelling title and then when you see it, its complicated and 8 miles long? I gasp and say don’t do this to me.
I think you’re defeating the purpose of creating an infographic if it’s extremely long. Or it takes too much staring at to figure out where the creator of it is going with their message.
My thoughts on the optimal infographic:
- 4-6 Scenes (not 20).
- Have call out messages with the statistics highlighted big.
- An uncomplicated flow – after all you only have my brief attention.
- Don’t try and make me read small typed paragraphs in a graphic.
- Eye-popping friendly graphics that are related to the message trying to be conveyed.
And really that’s it. If its great – people will share it and that is good for you.
Visitors are not pouring over your infographic trying to extract critical statistics. The important facts of your point in the infographic need to stand out, tell me something. I take it, share it and then I move on.
The daily infographic has some good examples: http://dailyinfographic.com/how-to-write-a-killer-customer-case-study-infographic
And the Oatmeal is always hysterical: http://theoatmeal.com/comics/design_hell. That example happens to be long but it’s funny and relatable to technology professional so it keeps you engaged.
The Next Web has some good advice on writing infographics, too: http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/